One Pult
Packaging design
The One Pult, made by JAG, is a fishing catapult that has interchangeable elastics and pouches. The product also has the unique roller wheel and through-pouch system that minimizes pressure points on the elastic, meaning you can bait harder for longer. They had asked us to design the packaging for their catapult which would be sold across the UK.
Designed with Yes Creative, I was asked to design the text/title of the project "One Pult". This would be displayed on the packaging and accessories. JAG asked that the title resembled the product including the elastic and roller wheel, which were the most important aspects of the catapult, making it unique compared to their competition.
The design chosen fit the criteria displaying the elastic and roller wheel. This was illustrated by going behind the text, pulling it back like a catapult would. Overall, the design was successful and JAG were pleased with the result.
Wanna know more about the One Pult? CLICK HERE.